The Discover America Partnership is an " effort led by some of America's foremost business leaders to strengthen America's image around the globe. These leaders recognize that public diplomacy is not the sole responsibility of government, but also of business and the American people." The group recently issued a report demonstrating that the U.S. entry process is considered the "world’s worst" by international travelers. The organization suggests that minor improvements in welcoming travelers could yield substantial diplomatic and economic gains. Read the 11/20 press release and summary of findings.
p.s. - the commercial sector appears to be very committed to the PD cause! In the past week alone, 3 such organizations have come to my attention...in addition to the Discover America Partnership, there's Business for Diplomatic Action (discussed in post below) and Compete America.