Here's an article by Alvin Snyder that compares the public diplomacy approaches of the State Department with the way it's done in the commercial sector. The article discusses the organization Business for Diplomatic Action(BDA) (very slick website!) The mission of BDA is "to enlist the U.S. business community in actions to improve the standing of America in the world with the goal of once again, seeing America admired as a global leader and respected as a courier of progress and prosperity for all people." This it aims to achieve through its 5 point strategy plan, STARS:
Sensitize key U.S. constituents to the rise in anti-Americanism and its implications.
Transform the bad American attitudes that exacerbate the problem.
Accentuate America’s positive qualities and contributions to the world community.
Reach out to business leaders in strategic world markets to build new bridges of mutual respect and understanding.
Serve as the private sector connection for public diplomacy efforts by the U.S. government.
The organization recently issued a Foreign Media Relations Guide, which Snyder compares and contrasts interestingly with Karen Hughes's "Karen's Rules," the IIP media guidelines recently issued to the field. (see article by Elizabeth Williams in the WP Nov.8 and Karen Hughes's letter to the editor/rebuttal in today's (11/16)Post.