Findings of a
Harvard Business School study of Twitter:
- Although men and women follow a similar number of Twitter users, men have 15% more followers than women.
- an average man is almost twice more likely to follow another man than a woman
- On a typical online social network, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they know
- Among Twitter users, the median number of lifetime tweets per user is one
- the top 10% of prolific Twitter users accounted for over 90% of tweets
The study has generated some
interesting discussion about whether Twitter is primarily a broadcast or conversational platform
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