Monday, December 10, 2007
This report from the IBM Center for the Business of Government "examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation internet, where interactivity among users is key." Although this is a report on blogging by men in suits for men in suits (regrettably, the word "blogoneers" is used to describe pioneering bloggers), it is serious, thorough and substantiated, and addresses matters that might be neglected elsewhere in the "blogosphere", e.g. "The ROI of blogging". A good report to hand to the ambassador, whether you're trying to persuade or dissuade her/him from blogging.