Saturday, May 19, 2007
Google's new & improved analytics package is a good option for anyone who wants free traffic analysis for their website(s). All you need is a Google account - Google generates a snippet of code for you to paste into the pages you want to monitor. The package analyzes site usage, visitors, traffic sources, geographic origin of visitors, most popular content, etc., with the ultimate goal - for those who want more than to boast about numbers of hits - of "creating targeted ROI-driven marketing campaigns and improving your site design and content." For a quick and impressive overview, take the product tour.