"The 2005 Political Typology" Pew report

The 2005 Political Typology: Beyond Red vs. Blue

The latest installment of the Pew Research Center's Political Typology finds significant cleavages within both major parties that go well beyond the familiar red-blue divide. The in-depth polling identifies challenges for both parties with their core constituencies and with voters in the middle of the electorate.

[...] As part of the release of the 2005 Political Typology, the Pew Research Center has created an interactive website where users can find out where they fit in the Political Typology, and to see how the various typology groups feel about major issues of the day. The special website can be found at Pew Political Typology.

This is the fourth such typology developed by the Pew Research Center for the People & the Press since 1987. Many of the groups identified in the current surveys are similar to those in past typologies, reflecting the continuing importance of a number of key beliefs and values. These themes endure despite the consequential events of the past four years - especially the Sept. 11 terrorist attacks and the war in Iraq.